‍Why Writing a Book Could be Your Next Best Step in Your Business

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Many business owners and experts have the idea of writing a non-fiction book lingering at the back of their mind. It feels meaningful, but also a little overwhelming. Where do you start? What should you write? And how can you make sure it genuinely supports your reader?
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In this episode of The Art of Value Whispering podcast, I’m joined by Stacy Ennis – book coach, author, ghostwriter and nonfiction writing mentor who helps entrepreneurs turn their ideas, stories and lived experience into clear, well-structured books.
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She explains how your book can become a natural extension of your work, a supportive resource for your reader and a long-term asset for your business.
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Together, we look at the writing journey you can take to turn your expertise into something useful and meaningful.
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And here’s the good news, according to Stacy:
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You don’t need dramatic confidence.
You don’t need endless time.
You don’t need to be “more ready” than you are.
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You simply need a clear path, a supportive plan and a connection to the reader you want to help.
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This episode offers a grounded, realistic way forward.Join me as we explore a simpler, more centred approach to writing your book — one that helps you shape your ideas with confidence and create something truly valuable for your future readers.

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Prefer to WATCH?

https://www.youtube.com/@melittacampbell

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“Your book already exists within you. The writing process simply gives it space to surface.” – Stacy Ennis

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Why Books Matter for Quiet, Thoughtful Entrepreneurs

One of the most reassuring things Stacy shared is that readers connect more deeply with stories and lived moments than they do with straight information.

That means that you don’t need to write like an academic. And you don’t need to impress with fancy sentences or jargon. Quite the opposite. People prefer nonfiction books that feel human, relatable and grounded.

For introverts, this is good news.

Your natural strengths: presence, thoughtfulness, clarity and sensitivity, are exactly what make a nonfiction book meaningful. Readers feel safe in your voice. They sense your intention. They can follow your reasoning without feeling rushed or overwhelmed.

A book becomes an extension of the way you already work best: quietly, carefully and with genuine care for the person on the other side of the page.

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Let Your Own Experiences Lead the Way

A lot of first-time authors assume they need to leave their personal stories out of their nonfiction book. But the opposite is true.

Stacy explained that people absorb and remember lessons more easily when they’re wrapped in real examples, moments or insights that come from your life or your clients’ journeys.

This doesn’t mean you need dramatic storytelling, however. It simply means noticing the moments that shaped your thinking:
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• the client conversation that clarified something important
  
  
• the decision that changed how you work
  
  
• the challenge that pushed you toward a new approach
  
  
• the early experience that planted the seed for your message
  
  

These offer your reader context; a gentle emotional anchor. And they help you write in a voice that feels natural and honest, which is exactly what introverted readers appreciate most. 
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It also helps the reader to get to know the real you, which is what you need to build the all important ‘Know, Like, Trust, Believe’ factor required before someone is ready to work with you.

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 “A well-positioned book keeps giving back long after you’ve finished writing it.” – Stacy Ennis

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Remove the Pressure and Let Yourself Write Badly First

When writing feels heavy, it’s usually because we expect the first draft to look close to the final version. That expectation creates tension, self-judgment and endless looping over the same paragraphs.

Stacy sees this often: authors revisiting chapter one repeatedly, polishing instead of progressing, and losing energy long before the book takes shape

A kinder approach is to:
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• let yourself write freely
  
  
• avoid editing as you go
  
  
• trust that clarity comes during revision, not during drafting
  
  

Your first version doesn’t need to be good. It only needs to exist.
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Once the words are down, you can shape them with calm, confident attention — something introverts naturally excel at.

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The Real Magic Lies in Planning

This was one of the strongest themes in our conversation: a detailed plan is what unlocks sustainable momentum.

Stacy spends the first several weeks with her authors simply mapping the book — not writing it.

From my own experience of writing ‘A Shy Girl’s Guide to Networking’ and more recently ‘Value Whispering: A Smarter Way to Market Your Small Business’, I know that careful planning is what enabled me to structure my ideas clearly and write with flow. 

This includes:
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• clarifying the core message
  
  
• identifying the one reader the book is truly for
  
  
• outlining each chapter’s purpose
  
  
• organising the emotional and informational journey
  
  
• ensuring the structure supports the book’s deeper goals
  
  

When you plan well, writing becomes calmer and far more manageable — especially if you're juggling family, client work and everything else.
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A thoughtful plan gives you something precious: the ability to sit down for 20 or 30 minutes and make real progress without needing to “find the flow” first.
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Planning, therefore, is the secret to finishing your book, even when you have a busy schedule.

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Your Book Can Support Your Business for Years

One of my favourite moments in our discussion was hearing that Stacy’s book from 2018 recently won an international award — seven years after it was published!

A book isn’t a one-week campaign.

It’s a long-term asset that continues creating opportunities long after launch. And five years after publishing ‘A Shy Girl’s Guide to Networking’ I’m still receiving feedback and messages from new readers.  

Your book can:

• open doors to speaking
  
  
• deepen trust in the sales process
  
  
• help potential clients understand how you think
  
  
• support referrals
  
  
• strengthen your brand message
  
  
• create new income streams
  
  
• serve as a thoughtful gift or follow-up resource
  
  

Books travel.

Books get shared.

Books keep working when you’re resting.

And for introverted business owners who value depth over noise, a book becomes a beautifully aligned way to expand your impact without pushing your energy beyond its limits.

But first, you have to write it. 

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Make Space for the Version of You Who Writes

Perhaps the most helpful insight from Stacy is that writing a book isn’t just a creative effort — it’s a lifestyle design choice.

She teaches authors to create small pockets of protected “thinking time,” where their mind can settle and ideas can surface without interruption.

For some people, that’s just 15 minutes a day. And that’s enough.

Consistency matters more than large chunks of time.

Lowering the bar helps you start.
Starting helps you build trust in yourself.
And that trust helps your vision expand.

This is often the turning point — when a book stops feeling like a dream and starts feeling like a natural evolution of your work.

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A Final Thought to Reflect On

If the idea of writing a book has ever felt heavy, uncomfortable or out of reach, it may simply mean you’ve been trying to approach it in a way that doesn’t support your energy.

So instead of asking yourself:

“How do I write a whole book?”

Try asking:

“What small shift would make the next step feel gentle and possible?”

Often, it’s that one shift that opens the door to everything that follows.

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💡 Ready to take action?

Discover the secret to marketing that feels natural for introverts — and works.
‍Download your exclusive first chapter of The Art of Value Whispering™ book here.

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About Stacy

Stacy Ennis is a best-selling author, book coach, and speaker with 15+ years of publishing experience. She has contributed to over 100 books, ghostwritten for a Nobel Prize winner, and coauthored the best-seller Growing Influence. As a TEDx speaker and former executive editor of Healthy Living Made Simple, her work has reached millions. Stacy holds a master’s in writing and editing and is passionate about helping leaders craft impactful stories. 

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Connect with Stacy

Website   LinkedIn

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About Your Host, Melitta Campbell

Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of The Value Whispering Circle.

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Through her Value Whispering^TM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment.
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Learn more about working with Melitta here

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Ready to Grow Your Business?

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Connect with Melitta

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