In this episode of the Driven Female Entrepreneur Podcast, I speak with Karen Cureton, an award-winning sales and social media consultant.
Karen has extensive sales and marketing experience. She loved her work as a Sales Director for a national Housebuilder and had no plans to start her own business. But, when she took a year off to raise her son, an opportunity opened up for her to do some consulting work. She quickly saw the need in the market for her skills and experience, and how working for herself could give her more flexibility, so she took the leap and started her own sales consultancy.
It has not been an easy journey, but Karen found a simple way to build genuine relationships on social platforms that she now shares with her coaching and training clients to help them grow their audience and business.
Don’t miss this episode to discover more about Karen’s journey and how you can successfully navigate the tumultuous world of social media to generate authentic sales and business growth.
When we design our profile, it's got to be eye catching. It's got to be written with personality. And get a sense of who you are across to your audience. -Karen Cureton
In this value-packed episode you’ll learn:
- How to successfully use social media as a tool to sell your business.
- Why it’s important to build genuine relationships via social media.
- How sales and marketing work together.
- What every entrepreneur needs to keep their content engaging and interesting.
- The value of your brand and how it’s linked to who you are as an individual.
...and so much more!
The first step when selling on social media is to optimize your profile, so it does you justice. People will buy into that genuine energy you have when you are authentic, so embrace the real you on social media. -Karen Cureton
Karen has a strong sales and marketing background with over twenty-five years both in retail and business. Her corporate career was as a Sales Director for a national Housebuilder. She left the corporate world in 2008 to set up her Sales and Social Media Consultancy based near East Midlands Airport.
In September 2018 she was proud to be awarded “Outstanding Woman in Professional Services” at the East Midlands Women’s awards. In 2021 she was a finalist in the Woman Who Awards and also the IoD Awards in the Innovation category.
Connect with Karen
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Also see: Business Strategy Power Hour
About Your Host, Melitta Campbell
Since 1997, Melitta has been helping businesses achieve their goals for growth through authentic communication and marketing, helping them achieve a noticeable change of fortune in as little as three months.
After a decade of entrepreneurship, Melitta combined her 25 years of marketing, communication and leadership expertise and experience in the the Dream Clients Blueprint - a proven methodology for building a thriving business or coaching practice, while also mastering your mindset and enjoying a balanced life.
Melitta is also a 2x Best-Selling Author, TEDx Speaker Coach, certified Mindset Coach, founder of the Driven Female Entrepreneur Club and host of the Driven Female Entrepreneur podcast.
She has won awards for her work including a LTSB Making a Difference Award, listed as one of the top Sales Influencers of 2021 by LinkedIn and the Most Influential Female Business Coach of 2021 (Europe) by Acquisition International.
To learn more about how Melitta cloud be helping you grow your business faster, book your Free Business Clarity Call: www.melittacampbell.com
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