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How to Raise Your Visibility on LinkedIn Without Feeling Loud or Pushy
For many business owners, LinkedIn can feel overwhelming. But it can also be one of the most powerful places to connect with your dream clients and potential collaborators and grow.
It’s a place where thoughtful voices are heard and real opportunities can take root.
So this week on The Brilliant Book Festival, I was delighted to be joined by Louise Brogan, author of Raise Your Visibility on LinkedIn.
Her approach is refreshingly different: no cold messages, no forcing yourself into someone else’s mould, just clear, consistent steps that help you build a presence people trust.
Louise shows us that visibility isn’t about being the loudest. It’s about being the one who shows up with clarity, humanity, and the quiet confidence to let your expertise speak for itself.
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“The people who decide you’re the expert are the people watching you show up.” – Louise Brogan
Why Visibility Matters
For many introverted entrepreneurs, the idea of “getting visible” online can feel daunting.
Louise reminds us: visibility doesn’t mean becoming someone you’re not. It means showing up consistently in a way that feels natural to you, so that when potential clients need your expertise, they already trust you.
LinkedIn works because:
- People on the platform have resources to spend. Often corporate budgets or personal income.
- Most people never post. They’re silent observers (“hidden buyers”) waiting for the right voice to resonate.. You need to be the clearest.
- You don’t need to be the loudest. You need to be the clearest.
As Louise puts it, showing up regularly to share insights creates an ecosystem where others decide you are the expert.
Becoming Seen as an Expert
One of the biggest barriers to posting on LinkedIn is the feeling of: “Who am I to say this?” Louise gently reframes this. You don’t need to declare yourself “the top expert in the world.” You simply need to answer the kinds of questions your dream clients are already asking.
Visibility isn’t about grandeur—it’s about consistency. If you regularly share your perspective, your network begins to associate you with your area of expertise. Even better, others amplify you by engaging, commenting, or tagging you in conversations.
As Louise explained: “The people who decide you’re the expert are the people watching you show up.”
The metaphor here is a pair of rowers in a boat. If both row on the same side, you go in circles. But when you learn to pull in sync from opposite sides, you glide forward faster and straighter than you ever could alone.
“One thoughtful conversation outweighs a hundred copy-paste messages. LinkedIn is about networking, not spamming.” – Louise Brogan
A Favourite Story: Selling Art on LinkedIn
Louise shared the story of an artist who initially thought LinkedIn wasn’t “for her.” Once she began posting about her work, not only did she start selling to businesses (who wanted art for their offices), but she was also featured in Vogue and went on to collaborate with a furniture designer.
Why? Because LinkedIn isn’t about industries—it’s about people. And people buy from people they connect with.
The Quiet Power of Consistency
The heart of Louise’s message is that LinkedIn works when you build a trusted rhythm of presence. Not through noise. Not through hacks. But by showing up in a way that feels true.
If you’ve ever felt hesitant about LinkedIn, let Louise’s story reassure you: visibility can be both strategic and soulful. You don’t have to shout. You simply need to resonate, consistently.
Final Thought to Reflect On
What could shift for you if you used LinkedIn as a space for building steady, human connections?
Want to explore what this could look like for you?
Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms.
About Louise
Louise is the CEO of Louise Brogan Ltd, helping B2B companies leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value.
As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online.
A winner of the 'Digital Marketer of the Year Award,' Louise has also been recognized in the top 100 Small Businesses and top 100 female entrepreneurs in the UK. She was honoured to represent UK Small Business at Buckingham Palace, meeting King Charles.
Louise has spoken at conferences including Social Media Marketing World, European PEOPIL, TubeFest, Women in Finance, TechConnect, and Social Media Fest Ireland. Her expertise has been featured in Forbes, Huffington Post, Social Media Examiner, The Guardian, and The Times.
Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, she also works with larger organisations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online
Read Louise’s Book: Raise Your Visibility on LinkedIn
Connect with Louise
About Your Host, Melitta Campbell
Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of the Dream Clients Club.
Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment.
Learn more about working with Melitta here
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6 Steps to More Dream Clients
Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!
Get your playbook Now!