Why Laughter Connects ... and How To Use it for Business Success

Why Laughter Connects ... and How To Use it for Business Success

March 5, 2025

Or listen on :

Why Laughter Connects ... and How To Use it for Business Success

March 5, 2025

Why Laughter Connects ... and How To Use it for Business Success
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

Welcome to the Art of Value Whispering podcast


Today I’m joined by Beth Sherman, a former comedian and keynote speaker on better engagement and communication.

Beth’s love for comedy started young. She grew up in a humorous household and collected stand-up records from flea markets. Though she admired comedians, she didn’t see herself on stage and pursued a career writing for TV instead, working on major shows like The Late Show with David Letterman and Ellen. Encouraged by fellow writers, she eventually took the leap into stand-up, performing across the U.S. and even for military troops overseas.
 

Today, she helps professional speakers authentically use humor as a tool for connection and engagement.

Join me in this episode as Beth shares how to use humour as a tool to create instant connection and engagement with any audience, and fuel your business success.  

“A touch of humour boosts engagement, strengthens connections, and makes your message unforgettable.” - Beth Sherman

In this Week's Episode...

In this episode, you will learn:

  • The rules of comedy and their business applications
  • Balancing detail and humour in messaging
  • The impact of humour on audience engagement
  • Reframing humour for corporate communication
  • How humour can make you and your message interesting and memorable
  • How to strengthen audience’s connection through humour


💡 Ready to take action?

  • Get Beth’s 15-page PDF guide to humor for speakers.
  • Join the conversation in the Dream Clients Club community (free to join).

“Humour in business fosters connection, builds trust, and makes clients feel valued—strengthening relationships and engagement.” - Beth Sherman


About Beth

She’s a speaker, a comedian and an Emmy award-winning comedy writer who's written jokes for the biggest names in entertainment.  An American based in London, she spends her free time trying to remember to drive on the left.

Connect with Beth

 Website     LinkedIn

About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.

Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.

Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.

Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.


You can learn more about Melitta's story here.

Connect with Melitta

Website        Facebook        Linkedin         Twitter         YouTube    

Join the Dream Clients Club

Come and join like-minded women in the FREE online community for Female Entrepreneurs.

You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Dream Clients Club

You May Also Enjoy...

How to Stand Out in a Crowded Market

Why Less is More: The Power of Focusing on Your Ideal Clients

The Secret to Simplifying & Scaling Your Business

Unleash Your Confidence, Charisma, and Presence

Scaling Your Business with Simple Processes

> More Podcast Episodes

Why Laughter Connects ... and How To Use it for Business Success

6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your playbook Now!
6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your playbook Now!

Blog

Latest Posts

Best Advice to help you Network with Confidence

Discover how you can leverage on the power of networking, attract your dream client and stay above business competition

Read more >

Best Advice on Writing Books that Grow Your Business

Discover the process of transforming your ideas into a tangible manuscript.

Read more >

Best Advice on Speaking with Impact and confidence

Unlock the Secrets of Confident Public Speaking: Learn essential techniques to captivate your audience and convey your message with clarity and conviction

Read more >

Podcast

More Episodes

Standing out Without Shouting: The Art of Being Seen

Want to discover how to gain visibility and make an impact without being the loudest in the room? This episode explores the power of authenticity, messaging, and strategic visibility to help you stand out with confidence.

Listen to Podcast >

"I know what to do - so why aren't I doing it?"

How many times have you asked yourself this question? In this episode I'll share the five main reasons why you are holding back, and exactly what to do now to get back into action!

Listen to Podcast >

Why Less is More: The Power of Focusing on Your Ideal Clients

Want to discover how narrowing your focus to your ideal clients can lead to greater impact, stronger relationships, and increased business growth? Find out in this episode of the podcast!

Listen to Podcast >

Feeling lost, confused or overwhelmed
when it comes to growing your service business?

Take the quiz to determine your next best steps (It takes only 3-minutes).

Let's get started →