For too long, talented experts with service-based businesses like coaches, consultants, and freelancers have been losing out to the often inferior competition. And for just one reason, they struggle to communicate the true value of what they offer.
Welcome to the Art of Value Whispering podcast
I'm your host, Melitta Campbell, and I'm excited to be your guide in this journey.
Each week on this show, I share the steps to take to adopt a Value Whispering approach to your marketing, messaging and sales. And I interview other business owners who are thinking differently about their marketing and the way they generate value and impact.
Value Whispering is my approach to marketing. It's the art of weaving your true value through every amazing thing that you do, so you naturally and confidently stand out as the obvious choice of service-provider for your clients.
It's not just about becoming your best self, it's about creating a business and impact that matters.
Once you've listened to this week's episode, come and share your thoughts, experiences and questions by joining the discussion at the Dream Clients Club community. It's free to join us, and you'll also access weekly masterclasses: The Value Sessions, to help you implement Value Whispering in your business.
In this Week's Episode...
This week I'm sharing the steps to take to find and define your true value.
This is the first step in attracting more of your dream clients. It helps you to create and stand out in a 'market of one'. So you can promote your business in a way that feels natural and gets results.
This episode is really going to help you if you find yourself:
- Overwhelmed by your marketing
- Endlessly tinkering with the words on your website,
- Struggling to explain the real value of what you do, or get tongue tied at networking events
- Delivering talks and webinars people rave about, but no one shows any interest in becoming a client
- Posting religiously on social media, but not attracting any clients or interest
- Struggling to justify your pricing in your sales conversation and end up giving discounts.
If you can relate to any of these, you likely aren't yet communicating your true value clearly enough. If that is the case, today's episode will really help you because we know that people buy based on perceived value. So until you know that value and can communicate it clearly, you're going to hold your business back.
The good news is, it's simple to do. It's not expensive, nor does it require any specialist knowledge or tools. Just some time to think and reflect.
And when you do and you nail your true value, everything else becomes easier, more enjoyable, and more impactful.
The even better news is that I'm going to help you start that process, right here, right now, in today's episode.
- Why knowing Your True Value can help you sell without 'Selling'
- The exact questions to ask yourself to reveal your True Value
- Why once you know your True Value, you almost don't need to market your business
- The secret to creating an emotional connection with your dream clients
- Why finding your True Value is like dancing the Tango!
"Once you know and believe in your True Value, you naturally stand out and attract your dream clients - without having to 'sell'. It's also the key to having an impact and building a business that matters." Melitta Campbell
Resources mentioned in the show:
Join the Weekly Live Masterclasses : The Value Sessions
Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
In the Next Value Session we’ll be looking at :
How to Create a 5* LinkedIn Profile that Attracts Your Dream Clients
Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta's story here.
Connect with Melitta
Join the Dream Clients Club
Come and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
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