How to Get Your Niching Right

How to Get Your Niching Right

July 4, 2024

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How to Get Your Niching Right

July 4, 2024

How to Get Your Niching Right
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

Welcome to the Art of Value Whispering podcast  

 Today, I’m talking about how to get your niching right.


As a business coach, I have seen a lot of entrepreneurs struggle with getting their niche right, and this has not just held them back in their business, but has sent their potential clients into the arms of their competitors.

There are two reasons why I believe people struggle to get their niche right because:

1) It’s a process, it’s something that evolves, rather than being a one-off quick exercise, and

2) They don’t know how to use the information they determine about their niche. Therefore, they don’t go into enough detail, or gather the right information about their dream client.

In this episode, I share how you can get your niching right, and what information you need to know about your niche and how to use it, so you can start attracting and working with more of your dream clients.



Join me in this episode as I explore what is standing between you and your ideal clients. And how you can understand your clients in a way that drives your marketing and business, so you can position yourself as their obvious service provider.

“Once your messaging and marketing shows your niche that you really understand them, that’s when you’ll start to attract your dream clients - and with greater ease.” - Melitta Campbell

In this Week's Episode...

You will discover:

  • Why niching is important
  • How to identify and hone your niche, the right way
  • How to be relatable to your dream clients
  • What to do to stand-out as the perfect choice for your dream clients
  • Why you need to understand and connect to your clients

Also, listen to Episode 170 and watch my Masterclass on Niching with Confidence

“The more you know about your ideal clients, the more you can understand the conversations they’re having with themselves, and position yourself as their ideal choice.” - Melitta Campbell

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About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.

Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.

Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.

Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

You can learn more about Melitta's story here.

Connect with Melitta

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You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

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You May Also Enjoy...

Do You Really Need a Niche?

The Mindset that Will Change Your Success

Building Your Success Mindset this Summer

The 3 Steps to Creating the Blueprint for Your Business Success

What it REALLY Takes to Attract More Clients

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How to Get Your Niching Right

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6 Steps to More Dream Clients

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