How to Price Fairly and for Profit

How to Price Fairly and for Profit

May 16, 2024

Or listen on :

How to Price Fairly and for Profit

May 16, 2024

How to Price Fairly and for Profit
Melitta Campbell, Business Coach for Women - LinkedInMelitta Campbell, Business Coach for Women - Pinterest

Show Notes

Welcome to the Art of Value Whispering podcast  

 

Today, I'm speaking to Janene Liston, a.k.a. The Pricing Lady, about the truth behind setting fair prices, and the best pricing strategies for small business owners.

 

Finding the right way to price your service is a challenge for many business owners. You want to earn a profit, but you want to be fair too. However, as Janene points out, we don't always have a clear understanding of what 'fair' means. In this episode, Janene explains where to start thinking about pricing, so you can create the right strategy for your business, now and into the future.

Join us to discover the best pricing strategies for small business owners, that will have you pricing your services fairly and confidently.

"When finding a fair price, remember to consider what is fair for you. If your team and suppliers get paid, but you don't, that's not fair" - Janene Liston

In this Week's Episode...

In this episode, you will learn:

  • When to start considering the price of your offers
  • What it means to price fairly
  • How to adjust your pricing without losing existing customers
  • The four reasons why people struggle with pricing
  • Why low pricing is rarely a good strategy for small businesses, and crucially
  • Where to start to get your pricing strategy right.

"Don't assume a lower price will make you more profitable. It very rarely happens in small businesses. Instead, play with the price/value balance. Consider increasing the value before offering discounts" - Janene Liston

About Janene Liston

Janene is a highly trusted Pricing Consultant & Business Strategist, working with small businesses, startups and entrepreneurs across industries and the globe.

She’s a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with more than 25 years experience helping businesses improve profits through better pricing. During her corporate years, she led pricing transformation projects and pricing teams in large multinationals. While recovering from a burn out, she decided it was time to use her expertise to serve small businesses and startups. She believes small businesses can benefit greatly from improving how they do pricing.

Her mission is to help small businesses, startups and entrepreneurs build the right pricing strategies, effectively implement those strategies and be more sustainably profitable as a result. Her approach is practical based on many years of experience. Watch out her passion for pricing is contagious. 60% of small businesses are either barely breaking even or operating at a loss. Pricing is either helping or hurting your business. What’s it doing in your business?


Access Janene's Free Pricing Resources here >

Connect with Janene

Website   LinkedIn

 

Join the Weekly Live Masterclasses : The Value Sessions

Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.


You can register for this free online event here >

About Melitta

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.

Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.

Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.

Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.



You can learn more about Melitta's story here.

Connect with Melitta

Website        Facebook        Linkedin         Twitter         YouTube    

Join the Dream Clients Club

Come and join like-minded women in the FREE online community for Female Entrepreneurs.

You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!

> The Dream Clients Club

You May Also Enjoy...

Profit First for Minority Business Owners, with Susanne Mariga

Pricing with Confidence and Charging Your Worth, with Janene Liston

Survival Skills for Freelancers, with Sarah Townsend

What it REALLY Takes to Attract More Clients

What to wear as the Face of Your Business, with Sarah Gray

> More Podcast Episodes

How to Price Fairly and for Profit

6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your eBook Now!
6 Steps to More Dream Clients

Get the exact steps to building a PROFITABLE and MEANINGFUL business that lasts!

Get your eBook Now!

Blog

Latest Posts

Borrow My Mentors this International Women's Day

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Ignite your Business with Journalling

Write, Reflect and Ignite your business by adopting a simple journalling practice. Just 10 minutes a day could make a big difference to your wellbeing and success.

Read more >

Overcoming Fears and Finding Your Niche: A Guide to Success

Choosing a niche can be daunting, but with the right mindset and understanding, you can overcome these fears and unlock the tremendous potential that lies within your specialised area.

Read more >

Podcast

More Episodes

Why Smart Women get Stuck with an Expensive Hobby and not a Real Business

Discover insights to help you transform your business from an expensive hobby into a thriving business and attract your dream client

Listen to Podcast >

My Favourite Way to Communicate the Value of Your Offer

Discover my favourite way to communicate the value of your offer and stand out as the perfect choice of service for your dream clients.

Listen to Podcast >

Thriving in Your Business, with ADHD

Listen to this podcast episode to discover the unique challenges and opportunities ADHD presents for entrepreneurs.

Listen to Podcast >

Feeling lost, confused or overwhelmed
when it comes to growing your service business?

Take the quiz to determine your next best steps (It takes only 3-minutes).

Let's get started →