In this episode of the Driven Female Entrepreneur Podcast, I speak with Sarah Santacroce, a Conscious Business Coach and the Humane Marketing Circle Community Host.
With more than a decade of experience in the business world, Sarah recognised a need for a more compassionate approach, which led her to embark on a transformative journey.
She found herself at odds with the aggressive and often impersonal marketing approaches that were prevalent in the industry. The world of business and marketing was evolving rapidly, and she felt there had to be a better way. This internal conflict and her desire to make a positive change pushed her to challenge the status quo.
Now, Sarah works tirelessly to encourage heart-centred entrepreneurs to reconsider their marketing strategies. She provides them with the permission to embrace their unique style and incorporate empathy and kindness into their business practices. As the host of "The Humane Marketing Podcast" and the author of two books, she shares her insights, wisdom, and guidance to help others in their journey to create a more authentic and humane connection with their audience.
Don’t miss this episode as Sarah shares her transformation from a LinkedIn consultant to a compassionate marketing advocate. Gain valuable insights on infusing empathy and kindness into your business, challenging established marketing norms, and fostering a more authentic connection with your audience.
Stay tuned until the end of the episode to hear about the landing page challenge that our host is running this month. It's a conversation you won't want to miss!
"It's good to come from empathy. It's good to come from the heart, but when it comes to sales we also need to address the mind." - Sarah Santacroce
In this value-packed episode you’ll learn:
- The power of authentic networking.
- A gentler but impactful alternative to sales funnels
- How to embrace responsible and conscious marketing.
- A manageable way to enhance client empowerment with signposts.
- The importance of shifting marketing intentions.
- How to balance empathy and perspective in sales.
...and so much more!
"In this new humane approach to marketing, authenticity shines. Bring more of yourself into your strategies, blurring the lines between business and personal, even embracing spirituality." - Sarah Santacroce
Twelve years of running an online LinkedIn consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™.
Besides a podcast with the same name, Sarah is currently working on a book to inspire heart-centred entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way!
When she’s not working, she loves adventure & travelling, yoga & nature walks or hanging out with her family.
Connect with Sarah
Access your Free Training (as mentioned in the show)
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Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making.
Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business.
Melitta is also the best-selling author of A Shy Girl’s guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast.
In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors.
At AIs Influential Business Woman Awards in 2021 and 2022, Melitta was awarded:
Most Influential Female Business Coach (Europe)
She was recently named as one of the top Female Business Coaches in the World by Cade Hildreth, and
Grant Cardone and Pete Vargas invited Melitta to be a judge at: The Great American Speak Off 2023 event in Las Vegas, attended by 40k guests.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
Connect with Melitta
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You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
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